What is #MyStartUpMyStory all about?

Innovator Trust’s Start-Up programme, #MyStartUpMyStory, is for young, start-up entrepreneurs with businesses who need a boost in the ICT sector. The #mystartupmystory message finds its existence in a familiar reality, that opportunities are born during times of great adversity.

We know that as a start-up entrepreneur, there are parts of your story that no-one could ever guess. We know that there is a lack of formal assistance and access to industry for business owners who are just starting out.

We also know that there are those like you, who possess the grit, determination and have put in the work to get your smart and innovative tech ideas off the ground, despite the obstacles.

It’s time to own it all, every challenge and every win that’s made you one of a kind.

The #MyStartUpMyStory programme is here to help you grow and over a 2-year period, offers access to one-on-one mentorship, skills training in a number of business related areas, cash grants and the support boost you need to redefine your opportunity and take your business to the next level.


What is the criteria to apply to the Start-Up programme?

  • Must be a registered business with CIPC
  • Must be in business for a period of anywhere from 1-month up to 2 years (no more)
  • Must be between 18-35 years of age
  • Must be an information and communications technology (ICT) based business
  • Must be generating a turnover of at least R100 000 per annum (income of +- R10 000 per month)


What is an ICT based business?

A good way to think about ICT is to consider all uses of digital technology that exist to help individuals, businesses and organisations use information. ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. For example, personal computers, digital television, email, robotics, cloud hosting, fibre installations, networking, AR, VR, developers etc.

An ICT business may do work in a number of different industries including but not limited to education, finance, procurement, manufacturing, supply chain, construction, health, media, software and application development etc.


What do I have to submit to apply to the Start-Up programme?

  • Your best, clear picture of yourself (head and shoulders)
  • Bank statements/management accounts/AFS
  • B-BBEE certificate/affidavit
  • Business CIPC registration document
  • Company profile
  • Certified ID Copy


The beneficiaries for #MyStartUpMyStory programme are:

Apply Now