What is #MyStartUpMyStory all about?

The Innovator Trust’s Start-Up programme, #MyStartUpMyStory, serves as an ESD Incubator and Empowerment Business Incubator, specifically tailored for young entrepreneurs seeking SME Growth in the ICT sector.

We know that as a start-up entrepreneur, there are parts of your story that no-one could ever guess. We know that there is a lack of formal assistance and access to industry for business owners who are just starting out.

We also know that there are those like you, who possess the grit, determination and have put in the work to get your smart and innovative tech ideas off the ground, despite the obstacles.

It’s time to own it all, every challenge and every win that’s made you one of a kind.

The #MyStartUpMyStory initiative acknowledges the challenges faced by start-up entrepreneurs and aims to provide them with the necessary support and resources to thrive. As a tech accelerator and tech ESD implementation partner, we understand the importance of mentorship, skills training, and financial assistance in nurturing innovative tech ideas.

Over a 2-year period, participants of the #MyStartUpMyStory programme gain access to personalizsed mentorship, comprehensive skills training, cash grants, and support to accelerate their business growth and redefine their opportunities in the industry. It's time to own your story and let us help you take your business to the next level.


What is the criteria to apply to the Start-Up programme?

  • Must be a registered business with CIPC
  • Must be in business for a period of anywhere from 1-month up to 2 years (no more)
  • Must be between 18-35 years of age
  • Must be an information and communications technology (ICT) based business
  • Must be generating a turnover of at least R100 000 per annum (income of +- R10 000 per month)


What is an ICT based business?

A good way to think about ICT is to consider all uses of digital technology that exist to help individuals, businesses and organisations use information. ICT covers any product that will store, retrieve, manipulate, transmit or receive information electronically in a digital form. For example, personal computers, digital television, email, robotics, cloud hosting, fibre installations, networking, AR, VR, developers etc.

An ICT business may do work in a number of different industries including but not limited to education, finance, procurement, manufacturing, supply chain, construction, health, media, software and application development etc.


What do I have to submit to apply to the Start-Up programme?

  • Your best, clear picture of yourself (head and shoulders)
  • Bank statements/management accounts/AFS
  • B-BBEE certificate/affidavit
  • Business CIPC registration document
  • Company profile
  • Certified ID Copy


The beneficiaries for #MyStartUpMyStory programme are:

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