Open Letter - Call to Entry Campaign

By Tashline Jooste on 24 May 18

Open Letter - Call to Entry Campaign

Dear future female entrepreneurs,


The time has come for you to find your path. The country finds itself in an opportune moment, considering that the economy seems to be in a far healthier position than in recent years, and growth projections all point to a far better future for all.


The International Monetary Fund (IMF) recently raised its 2018 growth forecast for South Africa from 0.9% to 1.5%. However, I truly believe that for the South African economy to experience its full potential, gender equality among entrepreneurs must be addressed.


Female entrepreneurs are finding it increasingly difficult to make a success of their ventures than their male counterparts. This is not because they lack the skills or the acumen to succeed but rather because they have more responsibilities in certain instances.


I believe that the ICT sector holds the most potential for entrepreneurs, particularly for women. Data from eshopworld.com indicates that by the year 2021, the e-commerce market in the country will be worth an estimated $4.7 billion annually and attract over 6 million online shoppers.


ICT entrepreneurs will undoubtedly help to drive this estimated growth. However, we need to help close the gender gap in order to achieve these numbers. The time has come for female entrepreneurs to utilise their great entrepreneurial spirit and take control of their destiny by empowering themselves with knowledge.


I know very well that as a female entrepreneur, navigating the ICT business landscape can often feel like an uphill battle. However, through exposure, training and mentoring female entrepreneurs can flourish. That is why it is important for incubators to provide South African women with the necessary support they need to flourish.


At the Innovator Trust we are proud of the fact that, to date, we have been able to incubate 28 successful female entrepreneurs. We are calling on all black female entrepreneurs in the ICT sector to take advantage of our incubator opportunity.


Our programmes will equip you with the necessary tools to help you achieve your goals of providing a bright future for your family. Take the first step to change your destiny today, visit our website. The power to change rests within you.